Put your Crown on Ice with AfroBEATancials
The garnish that accompanies the gin ‘n tonic consumption ritual is iconic. Retroviral partnered with Run Jump Fly after we found a PlantWave device – capable of extracting different frequencies from different plants – and we asked, what music genre...
Castle Lager Shows us How the Springboks are Truly Made
Today, 30 July, is International Friendship Day, a fitting date to launch the brand’s latest Springbok campaign for the upcoming Castle Lager Rugby Championship. Lifelong connections, bonding over meals, and matching tattoos are some of the quirks that connect...
Five Finalists & Digital Rising Star for Retroviral at the Bookmark Awards
Retroviral is proud to have five finalists at the IAB South Africa Bookmark Awards – and even prouder to celebrate Kgothatso Maditse, our Creative Director and copywriting extraordinaire, who’s been shortlisted for Digital Rising Star! “Kgothatso Maditse is...
Seven Shortlists for Retroviral at The Mark Awards
Retroviral is pleased to announce seven shortlists in first-ever Mark Awards, including Agency Of The Year – Small, a proud moment for our team and a reflection of the passion and creativity we bring to everything we do. Our MD, Pippa Misplon, has also been...
Mike Sharman x Good Things Guy: Why Mike is betting on South Africa!
Carling Black Label pays tribute to ‘Champion Moms’ for Mother’s Day
There’s no greater rush than being able to leverage a moment that 10s of millions of South Africans are speaking about. When Chiefs and Pirates squared off in a cup final for the first time in over a decade, the viral gods delivered a PR-able sweet spot: a...
Retroviral crowned African Consultancy of the Year
Retroviral has been named African Consultancy of the Year at the 2025 SABRE Awards Africa. Alongside this honour, we took home six awards across various categories and were named a finalist for Best in Show—a nod to the quality and impact of the work we’ve created over the past year.
“Lil-Lets be the Cycle Breakers”
We asked our CCO Mike Sharman for his view on the recent campaign created for Lil-Lets South Africa – Break the Cycle. This is what he has to share. “As a dad of two young girls, working on Lil-Lets has presented some of the most profound insights. In...
7 Sabre Awards Africa finalists for Retroviral
PRovoke Media has just dropped the #SabreAwardsAfrica shortlist and we’re stoked to share we have a whopping seven finalists! The highest number of finalists for any South African agency ???? “We’ve converted finalists across a variety of clients,...
Retroviral CD Koketso Masisi wins pass to Cannes Lions Festival
South Africa’s Open Chair allocated 12 tickets to this year’s Cannes Lions to 12 women in the industry, and we are thrilled to share that Retroviral’s Creative Director, Koketso Masisi, won a coveted pass. The Classic Pass winners, of which Masisi is one,...