Services
Challenger thinking isn’t just for the underdog.
Integrated Campaign Development
We build through-the-line campaigns that connect across TV, radio, outdoor, digital, and social — designed for consistency, cut-through, and measurable impact.
Influencer & Editorial integration
We have deep relationships with local press and creator networks, enabling us to bridge trusted commentary with mass reach.
Measurement & Impact
We track reach, sentiment, engagement, and conversion-linked outcomes to prove the value of creative and PR in driving business growth.
Social Media & Digital Content
We deliver always-on and campaign-driven social content that drives engagement, builds communities, and fuels conversations, backed by platform-first creative and performance optimisation.
Outdoor & Experiential
Impactful OOH and brand experiences that extend into culture — from disruptive billboards to activations that demand attention and earn talkability
Story First Approach
We build through-the-line campaigns that connect across TV, radio, outdoor, digital, and social — designed for consistency, cut-through, and measurable impact.
AI, Data & Innovation
We leverage AI, cultural intelligence, and real-time data to identify trends, inform creative, and produce tactical content that drives earned media and performance.
Key players
Shaka Sisulu
Chairman
Mike Sharman
Chief Creative Officer
Pippa Misplon
Managing Director
Koketso Masisi
Creative Director
Kgothatso Maditse
Creative Director
Shane Fenthum
Financial Director
Make shit
Go retroviral
