by Doug Hoseck | 6 Oct, 2025
We wanted to bring Steers Real Classic Cheese Burger to life, and by doing so, we created a real-life cheeseburger box, using AI to scan South Ahhh’s Cheesiest Smiles. An activation conceptualised to deliver reach & impact. Created in partnership with Fireworx...
by Doug Hoseck | 6 Oct, 2025
We were briefed to develop a campaign as a love letter to KZN. BB Bakeries, with over 170 years of heritage in KwaZulu-Natal, plays a key role in this economic ecosystem, uplifting local communities through job creation and offering essential nutrition through its...
by Doug Hoseck | 6 Oct, 2025
The BeYou. Period campaign was Lil-Lets SA’s most-talked-about campaign to date, successfully shifting the brand’s share of voice from less than 10% to over 56% online and growing. Using digital video, an interactive quiz, partnerships with local activists, and...
by Doug Hoseck | 6 Oct, 2025
Castle Lager partnered with Big Save to orchestrate the World’s Biggest Braai on 24 September 2025, uniting thousands. We just needed an idea to get consumers there. In a campaign that blends culture and community, Castle Lager has used its innovative Grillboard...
by Doug Hoseck | 6 Oct, 2025
Question: After a 5-year hiatus, how do we create talkability and drive sign-ups to South Africa’s ultimate Survivor challenge? Answer: A Wildcard entry challenge, with a classic twist. THE SURVIVOR BILLBOARD.
by Doug Hoseck | 6 Oct, 2025
With South Africa being one of the unhealthiest countries in the world, how do we position Biogen as the number one health and wellness brand in SA? We tell a raw, real, unfiltered, health story that champions the underdog. We commissioned an UNFLUENCER – James...
