by Doug Hoseck | 6 Oct, 2025
The GranBoks was Castle Lager’s most successful Earned Media campaign in the past decade. A tactical idea, pitched to Castle Lager resulted in the brand having the greatest sponsor share of voice at 48% (double the next best) of all Green and Gold sponsors (50+)...
by Doug Hoseck | 6 Oct, 2025
by Doug Hoseck | 6 Oct, 2025
Covid-19 resulted in job losses, brands were “dragged” on social media and people were subjected to cancel culture. The national sentiment was overwhelmingly negative. That was until Netflix dropped a documentary about a Capetonian befriending an octopus. While a...
by Doug Hoseck | 6 Oct, 2025
The Springboks made history by becoming the first team in the world to win four Rugby World Cup titles. To celebrate our heroes, Castle Lager launched the Taste of Victory, a limited new Castle Lager Can. To make our Victory can, we packaged the sounds of 62 million...
by Doug Hoseck | 6 Oct, 2025
This work took a literal village to raise this idea. We sat down with Multichoice’s team of agencies and were tasked to collaborate on ‘something globally remarkable’ to launch the Showax Mobile Premier League offering. Retroviral’s job was to seed the stunt...
by Doug Hoseck | 6 Oct, 2025
Double Paralympian Mpumelelo Mhlongo partnered with BIC in a campaign that draws similarities between the renowned athlete’s inspirational story and BIC’s CSR initiative, Together We Can Write the Future. The programme aims to raise awareness around the alarmingly...
by Doug Hoseck | 6 Oct, 2025
In order to promote its R19.90 short cappuccino special, Wimpy turned its coffee station into a DJ booth – with a twist. We partnered with South Africa’s best beatboxers Morgan Beatbox, Remix Beatbox and Thato BeatBox to spill the beans and drop the beats...
by Doug Hoseck | 6 Oct, 2025
In a cluttered automotive market dominated by bigger budgets, AutoTrader’s campaign seized a powerful moment of national optimism. With consumer confidence at a rare high—thanks to economic relief, falling petrol prices etc — the campaign tapped into a mindset unique...
by Doug Hoseck | 6 Oct, 2025
We were briefed to develop a campaign to enhance awareness around the brand’s commitment to the fight against GBV. We created an industry first: a three minute, top 40 track – My Body (Stand Up).
by Doug Hoseck | 6 Oct, 2025
In 2024 Castle Lite announced it was the new official sponsor of the NBA for Africa. A through-the-line campaign encompassing events, strategic social engagement, influencers and even a trip to the South Sudan, Castle Lite set a new standard for fan connection,...
by Doug Hoseck | 6 Oct, 2025
by Doug Hoseck | 6 Oct, 2025
We all love seeing our sports stars shine on the biggest stage, but the uniquely South African stories behind our international successes are often what’s truly remarkable. This was very much the case with World Cup-winning Springbok, Makazole Mapimpi. MAP1MP1,...
