by RetroChief | 5 Sep, 2024 | New Work, News
Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything. The campaign builds on the brand’s already established The Mmmm Yum Taste that brings families together positioning to The Mmmm Yum Taste...
by RetroChief | 5 Sep, 2024 | New Work, News
Iconic South African restaurant leverages sounds of the coffee machine – in conjunction with country’s top beatboxers – to launch R19.90 cappu-cci-no special August saw the launch of Wimpy’s R19.90 short Cappu-cci-no special that comprises the...
by RetroChief | 5 Sep, 2024 | New Work, News
Retroviral and Pretty Neat TV create beautiful love story from BB Bakeries to KZN. Retroviral were tasked with creating a film that will speak to the rich tapestry that is KZN – it’s a cultural melting pot; South Africa’s home away from home. In light of the...
by RetroChief | 5 Sep, 2024 | New Work, News
Showmax kicked off the new Premier League season with an innovative marketing stunt that hijacked the live broadcast of popular Matchday Live build-up show – and fans loved it! Premier League fans around Africa tuned in to watch hosts Julia Stuart and Owen Hargreaves...
by RetroChief | 17 Jul, 2024 | New Work, News
Iconic stationery brand BIC has partnered with Mpumelelo Mhlongo in their new initiative “Together We Can Write the Future”. Paralympian Mpumelelo’s inspirational story is a perfect metaphor that showcases how individual efforts, the right environment, and...
by RetroChief | 13 Mar, 2024 | New Work, News
by RetroChief | 16 Jan, 2024 | New Work, News
Our Ruby World Cup 2023 campaign for Castle Lager was a branded content series starring the grandmothers of three Springbok rugby players – supported by traditional and digital PR methods – that national radio station 947 praised ‘Cheers to getting...
by RetroChief | 9 Jan, 2024 | New Work, News
To commemorate South Africa’s four-time Rugby World Cup winning squad and to formally kick off the nation’s festive season, Retroviral, together with AB InBev’s Castle Lager introduced: A Taste of Victory, a limited edition beer specifically brewed with the...
by RetroChief | 6 Jun, 2023 | New Work, News
South Africa has experienced more load shedding in 2023 than the whole of 2022. The situation is serious, so here’s a seriously simple Solar solution. Credits: Client: Hohm Energy CCO: Mike Sharman CD: Ndumiso Nyoni Head of Design: Koketso Masisi Strategy: Aimee...
