Pippa’s leadership has been instrumental in Retroviral’s trajectory from bold disruptor to one of South Africa’s most respected independent agencies.

As Managing Director, she drives growth through clarity, collaboration, and an unshakable commitment to excellence. Her focus on empowering teams, nurturing client relationships, and strengthening creative delivery has helped Retroviral achieve record results,  both in performance and culture.

Pippa doesn’t just manage; she leads with purpose, precision, and heart.