From his bright shirts to his brighter ideas, Mike brings all the colour, chaos, and creative spark Retroviral is known for.

An industry heavyweight and bestselling author, he’s obsessed with making people feel something — and ideally, share it.

He’s masterminded some of South Africa’s most iconic viral campaigns, including The Sixty60 Swindler, My Kreepy Teacher, Nando’s Last Dictator Standing, Castle Lager Granboks, and Eric Cantona x Showmax.

Mike doesn’t just chase virality — he engineers it with equal parts strategy and mischief.